[ { "id": "seo-foundations", "title": "SEO Foundations: Research to Roadmap", "category": "SEO", "level": "Beginner", "durationHours": 9, "priceUSD": 189, "rating": 4.7, "reviewsCount": 612, "format": "Self-paced", "language": "English", "tags": ["SEO", "keywords", "site audit"], "instructor": "Maya Chen", "shortDescription": "Learn how to transform keyword and SERP research into an actionable site roadmap.", "syllabus": ["Crawlability basics", "Search intent mapping", "Keyword clustering", "On-page fundamentals", "Internal linking"], "outcomes": ["Audit a small site", "Build a content map", "Prioritize opportunities"], "prerequisites": ["Basic web terminology"] }, { "id": "advanced-technical-seo", "title": "Advanced Technical SEO: Architecture and DX", "category": "SEO", "level": "Advanced", "durationHours": 11, "priceUSD": 329, "rating": 4.8, "reviewsCount": 421, "format": "Self-paced", "language": "English", "tags": ["technical", "rendering", "indexing"], "instructor": "Maya Chen", "shortDescription": "Master crawling, rendering, and scalable internal linking for complex sites.", "syllabus": ["JS rendering", "Log analysis", "Faceted nav patterns", "Sitemaps & feeds", "Performance budgets"], "outcomes": ["Diagnose rendering issues", "Design scalable nav", "Align dev and SEO"], "prerequisites": ["SEO Foundations or equivalent"] }, { "id": "ppc-essentials", "title": "PPC Essentials: Search and Shopping", "category": "PPC", "level": "Beginner", "durationHours": 8, "priceUSD": 199, "rating": 4.6, "reviewsCount": 534, "format": "Self-paced", "language": "English", "tags": ["ppc", "google ads", "shopping"], "instructor": "Luis Ortega", "shortDescription": "Structure campaigns, write compelling ads, and align landing pages without gimmicks.", "syllabus": ["Account structure", "Keywords & match", "Ad writing", "Bidding basics", "Landing alignment"], "outcomes": ["Launch stable campaigns", "Reduce wasted spend", "Improve quality score"], "prerequisites": ["None"] }, { "id": "ppc-optimization-lab", "title": "PPC Optimization Lab: Testing and Bidding", "category": "PPC", "level": "Intermediate", "durationHours": 10, "priceUSD": 259, "rating": 4.7, "reviewsCount": 367, "format": "Live online", "language": "English", "tags": ["testing", "bidding", "measurement"], "instructor": "Luis Ortega", "shortDescription": "Design lean experiments and choose bidding strategies that match goals and data volume.", "syllabus": ["Testing matrices", "RSAs & assets", "Smart bidding", "Budget pacing", "Query mining"], "outcomes": ["Plan valid tests", "Pick bidding strategies", "Scale winners"], "prerequisites": ["PPC Essentials or experience"] }, { "id": "analytics-fundamentals", "title": "Analytics Fundamentals: Privacy-Safe Measurement", "category": "Analytics", "level": "Beginner", "durationHours": 7, "priceUSD": 179, "rating": 4.7, "reviewsCount": 588, "format": "Self-paced", "language": "English", "tags": ["analytics", "events", "privacy"], "instructor": "Samira Patel", "shortDescription": "Implement event-based analytics with consent-aware tracking and clear KPIs.", "syllabus": ["KPI design", "Event modeling", "Consent modes", "Attribution basics", "Dashboards"], "outcomes": ["Define KPIs", "Map events", "Build honest dashboards"], "prerequisites": ["None"] }, { "id": "experimentation-bootcamp", "title": "Experimentation Bootcamp: AB to Sensible Decisions", "category": "Analytics", "level": "Intermediate", "durationHours": 9, "priceUSD": 289, "rating": 4.6, "reviewsCount": 274, "format": "Cohort", "language": "English", "tags": ["experiments", "ab testing", "statistics"], "instructor": "Samira Patel", "shortDescription": "Run valid tests, interpret results responsibly, and stop chasing noise.", "syllabus": ["Hypotheses", "Power & sample size", "Test hygiene", "Interpreting results", "Decision logs"], "outcomes": ["Design valid tests", "Avoid peeking", "Create decision logs"], "prerequisites": ["Analytics Fundamentals"] }, { "id": "email-lifecycle", "title": "Email Lifecycle Marketing: From Welcome to Winback", "category": "Email", "level": "Intermediate", "durationHours": 8, "priceUSD": 219, "rating": 4.6, "reviewsCount": 351, "format": "Self-paced", "language": "English", "tags": ["email", "automation", "segmentation"], "instructor": "Maya Chen", "shortDescription": "Build respectful automations that increase LTV without spamming inboxes.", "syllabus": ["Compliance & consent", "Segmentation", "Triggers", "Copy principles", "Deliverability basics"], "outcomes": ["Design lifecycle flows", "Write effective emails", "Measure performance"], "prerequisites": ["Basic marketing"] }, { "id": "content-systems", "title": "Content Systems: Editorial Maps and Repurposing", "category": "Content", "level": "Intermediate", "durationHours": 9, "priceUSD": 239, "rating": 4.7, "reviewsCount": 402, "format": "Self-paced", "language": "English", "tags": ["content", "editorial", "repurposing"], "instructor": "Maya Chen", "shortDescription": "Turn research into durable content pillars and efficient repurposing workflows.", "syllabus": ["Pillars & clusters", "Briefs", "Production cadence", "Repurposing", "Measurement"], "outcomes": ["Build editorial maps", "Create briefs", "Track content ROI"], "prerequisites": ["SEO Foundations or equivalent"] }, { "id": "social-organic", "title": "Organic Social: Community and Signal", "category": "Social", "level": "Beginner", "durationHours": 6, "priceUSD": 149, "rating": 4.5, "reviewsCount": 318, "format": "Self-paced", "language": "English", "tags": ["social", "community", "content"], "instructor": "Luis Ortega", "shortDescription": "Build a community flywheel with healthy engagement and platform-native content.", "syllabus": ["Audience research", "Native formats", "Cadence", "Moderation", "Listening"], "outcomes": ["Plan calendars", "Grow engagement", "Measure community health"], "prerequisites": ["None"] }, { "id": "social-ads", "title": "Social Ads: Creative x Targeting", "category": "PPC", "level": "Intermediate", "durationHours": 9, "priceUSD": 269, "rating": 4.6, "reviewsCount": 295, "format": "Self-paced", "language": "English", "tags": ["social ads", "creative", "testing"], "instructor": "Luis Ortega", "shortDescription": "Test creative hypotheses and target segments responsibly with privacy in mind.", "syllabus": ["Creative hypotheses", "Audience design", "Signals", "Budgeting", "Reporting"], "outcomes": ["Design creative tests", "Map signals", "Report learnings"], "prerequisites": ["PPC Essentials"] }, { "id": "local-seo", "title": "Local SEO: Maps, Reviews, and NAP Consistency", "category": "SEO", "level": "Beginner", "durationHours": 5, "priceUSD": 129, "rating": 4.6, "reviewsCount": 226, "format": "Self-paced", "language": "English", "tags": ["local", "maps", "reviews"], "instructor": "Maya Chen", "shortDescription": "Improve local visibility with accurate listings, helpful content, and real reviews.", "syllabus": ["Profiles", "Citations", "Reviews", "Local content", "Tracking"], "outcomes": ["Fix NAP issues", "Get reviews", "Track local KPIs"], "prerequisites": ["None"] }, { "id": "analytics-dashboards", "title": "Analytics Dashboards: Clarity over Clutter", "category": "Analytics", "level": "Intermediate", "durationHours": 7, "priceUSD": 229, "rating": 4.6, "reviewsCount": 257, "format": "Self-paced", "language": "English", "tags": ["dashboards", "reporting", "data viz"], "instructor": "Samira Patel", "shortDescription": "Design decision-ready dashboards and avoid vanity metrics.", "syllabus": ["Audience needs", "Layout", "KPIs", "Change logs", "Maintenance"], "outcomes": ["Build clear dashboards", "Create KPI trees", "Maintain trust"], "prerequisites": ["Analytics Fundamentals"] }, { "id": "ga4-implementation", "title": "GA4 Implementation without Headaches", "category": "Analytics", "level": "Intermediate", "durationHours": 8, "priceUSD": 249, "rating": 4.5, "reviewsCount": 341, "format": "Self-paced", "language": "English", "tags": ["GA4", "events", "tagging"], "instructor": "Samira Patel", "shortDescription": "Set up GA4 events, conversions, and consent-friendly configurations.", "syllabus": ["Event schema", "Enhanced events", "Consent modes", "Conversions", "Debugging"], "outcomes": ["Map events", "Configure conversions", "Validate data"], "prerequisites": ["Analytics Fundamentals"] }, { "id": "email-copywriting", "title": "Email Copywriting that Respects Readers", "category": "Email", "level": "Beginner", "durationHours": 6, "priceUSD": 149, "rating": 4.6, "reviewsCount": 298, "format": "Self-paced", "language": "English", "tags": ["copywriting", "email", "ux"], "instructor": "Maya Chen", "shortDescription": "Write clear, empathetic emails that drive action without pressure tactics.", "syllabus": ["Voice & tone", "Structure", "Calls to action", "Accessibility", "Testing"], "outcomes": ["Craft messages", "Improve clarity", "Run copy tests"], "prerequisites": ["None"] }, { "id": "content-seo-briefs", "title": "Content SEO Briefs: From SERP to Outline", "category": "Content", "level": "Intermediate", "durationHours": 7, "priceUSD": 219, "rating": 4.7, "reviewsCount": 332, "format": "Self-paced", "language": "English", "tags": ["briefs", "SERP", "structure"], "instructor": "Maya Chen", "shortDescription": "Turn search intent into structured, accessible outlines that writers love.", "syllabus": ["SERP analysis", "People also ask", "Outline design", "Internal links", "Measurement"], "outcomes": ["Create briefs", "Improve outlines", "Track outcomes"], "prerequisites": ["SEO Foundations"] }, { "id": "marketing-strategy", "title": "Marketing Strategy: Positioning to Channels", "category": "Strategy", "level": "Advanced", "durationHours": 12, "priceUSD": 399, "rating": 4.8, "reviewsCount": 287, "format": "Cohort", "language": "English", "tags": ["strategy", "positioning", "planning"], "instructor": "Luis Ortega", "shortDescription": "Connect positioning to channel choices and measurement models.", "syllabus": ["Positioning", "JTBD research", "Channel fits", "Budgeting", "Learning agenda"], "outcomes": ["Write strategy docs", "Pick channels", "Create learning agendas"], "prerequisites": ["Experience in marketing"] }, { "id": "ethical-ads", "title": "Ethical Ads: Compliance and Trust", "category": "PPC", "level": "Advanced", "durationHours": 6, "priceUSD": 259, "rating": 4.7, "reviewsCount": 192, "format": "Live online", "language": "English", "tags": ["policy", "privacy", "quality"], "instructor": "Luis Ortega", "shortDescription": "Run ads that respect policies, privacy, and user expectations.", "syllabus": ["Policy mapping", "Consent", "Ad quality", "Landing standards", "Review process"], "outcomes": ["Avoid violations", "Improve trust", "Streamline approvals"], "prerequisites": ["PPC Essentials"] }, { "id": "content-ops", "title": "Content Ops: Workflow and Governance", "category": "Content", "level": "Advanced", "durationHours": 10, "priceUSD": 299, "rating": 4.6, "reviewsCount": 211, "format": "Self-paced", "language": "English", "tags": ["operations", "workflow", "governance"], "instructor": "Maya Chen", "shortDescription": "Govern content quality at scale with checklists and accessible standards.", "syllabus": ["Governance models", "Templates", "QA checklists", "Localization", "Maintenance"], "outcomes": ["Build governance", "Improve QA", "Scale safely"], "prerequisites": ["Content Systems"] }, { "id": "social-measurement", "title": "Social Measurement: From Vanity to Value", "category": "Analytics", "level": "Intermediate", "durationHours": 6, "priceUSD": 189, "rating": 4.5, "reviewsCount": 233, "format": "Self-paced", "language": "English", "tags": ["social", "measurement", "attribution"], "instructor": "Samira Patel", "shortDescription": "Track social’s real contribution with mixed-method and model awareness.", "syllabus": ["Goal trees", "UTM hygiene", "View-throughs", "Surveys", "Attribution caveats"], "outcomes": ["Measure real impact", "Report with context", "Avoid misattribution"], "prerequisites": ["Analytics Fundamentals"] }, { "id": "seo-content-harmony", "title": "SEO + Content Harmony Workshop", "category": "SEO", "level": "Intermediate", "durationHours": 7, "priceUSD": 249, "rating": 4.7, "reviewsCount": 265, "format": "Live online", "language": "English", "tags": ["seo", "content", "workshop"], "instructor": "Maya Chen", "shortDescription": "Align editorial voice with technical requirements for durable ranking.", "syllabus": ["Voice + intent", "Template design", "Quality signals", "Linking", "Review cycles"], "outcomes": ["Bridge SEO and editors", "Design templates", "Review effectively"], "prerequisites": ["SEO Foundations"] }, { "id": "email-deliverability", "title": "Email Deliverability and Reputation", "category": "Email", "level": "Advanced", "durationHours": 6, "priceUSD": 219, "rating": 4.6, "reviewsCount": 178, "format": "Self-paced", "language": "English", "tags": ["deliverability", "dns", "reputation"], "instructor": "Maya Chen", "shortDescription": "Protect sender reputation with proper DNS, cadence, and content practices.", "syllabus": ["SPF/DKIM/DMARC", "Warmup", "Cadence", "Spam traps", "Monitoring"], "outcomes": ["Set DNS", "Warm up safely", "Monitor health"], "prerequisites": ["Email Lifecycle"] }, { "id": "ppc-audits", "title": "PPC Audits: Pacing and Waste Reduction", "category": "PPC", "level": "Intermediate", "durationHours": 7, "priceUSD": 239, "rating": 4.6, "reviewsCount": 204, "format": "Self-paced", "language": "English", "tags": ["audit", "budget", "search terms"], "instructor": "Luis Ortega", "shortDescription": "Audit accounts for budget waste, pacing issues, and query quality.", "syllabus": ["Budget pacing", "Query mining", "Negatives", "Assets health", "Landing checks"], "outcomes": ["Find waste", "Improve pacing", "Raise quality"], "prerequisites": ["PPC Essentials"] }, { "id": "analytics-consent", "title": "Consent and Data Minimization in Analytics", "category": "Analytics", "level": "Advanced", "durationHours": 6, "priceUSD": 259, "rating": 4.7, "reviewsCount": 169, "format": "Live online", "language": "English", "tags": ["privacy", "consent", "governance"], "instructor": "Samira Patel", "shortDescription": "Design analytics setups that respect privacy and still enable insight.", "syllabus": ["Law vs practice", "Consent UX", "Data minimization", "Server-side basics", "Auditing"], "outcomes": ["Map data flows", "Reduce risk", "Justify measures"], "prerequisites": ["Analytics Fundamentals"] }, { "id": "content-accessibility", "title": "Accessible Content for Marketing Teams", "category": "Content", "level": "Beginner", "durationHours": 5, "priceUSD": 129, "rating": 4.5, "reviewsCount": 201, "format": "Self-paced", "language": "English", "tags": ["accessibility", "writing", "a11y"], "instructor": "Maya Chen", "shortDescription": "Create content that is readable, inclusive, and useful to everyone.", "syllabus": ["Plain language", "Structure", "Contrast", "Captions & transcripts", "Checks"], "outcomes": ["Write inclusively", "Meet a11y basics", "Improve UX"], "prerequisites": ["None"] }, { "id": "strategy-roadmaps", "title": "Quarterly Strategy Roadmaps", "category": "Strategy", "level": "Intermediate", "durationHours": 8, "priceUSD": 279, "rating": 4.6, "reviewsCount": 187, "format": "Self-paced", "language": "English", "tags": ["planning", "roadmaps", "prioritization"], "instructor": "Luis Ortega", "shortDescription": "Prioritize work with a clear roadmap and capacity-aware planning.", "syllabus": ["Goals & bets", "Capacity mapping", "Prioritization", "Risks", "Reviews"], "outcomes": ["Build roadmaps", "Sequence bets", "Run reviews"], "prerequisites": ["Basic marketing"] }, { "id": "seo-for-writers", "title": "SEO for Writers: Clarity without Keyword Stuffing", "category": "SEO", "level": "Beginner", "durationHours": 5, "priceUSD": 139, "rating": 4.6, "reviewsCount": 319, "format": "Self-paced", "language": "English", "tags": ["seo writing", "on-page", "ux"], "instructor": "Maya Chen", "shortDescription": "Write for readers first while meeting search intent and on-page standards.", "syllabus": ["Intent & angle", "Headers", "Links", "Media alternatives", "QA"], "outcomes": ["Outline aligned content", "Use clear headers", "Link responsibly"], "prerequisites": ["None"] }, { "id": "lpo-essentials", "title": "Landing Page Optimization Essentials", "category": "Strategy", "level": "Intermediate", "durationHours": 7, "priceUSD": 239, "rating": 4.7, "reviewsCount": 254, "format": "Self-paced", "language": "English", "tags": ["landing pages", "ux", "testing"], "instructor": "Luis Ortega", "shortDescription": "Design trustworthy pages with clear value, accessible forms, and fast performance.", "syllabus": ["Value props", "Hierarchy", "Forms", "Speed", "Proof"], "outcomes": ["Map value", "Reduce friction", "Measure lift"], "prerequisites": ["Basic analytics"] } ]